At the end of 2016, we won the pitch for Loveland, one of the most famous dance festivals in the Netherlands. For the new identity and campaign, we chose to revive the famous Loveland symbol, the butterfly.
The new visual language can be adapted for the various festivals and events organized by Loveland. In this fashion, Loveland van Oranje (at King’s day) will have a very different appearance than the Loveland Festival in August or the activities during Amsterdam Dance Event. As many looks as there are butterflies.